What Actually Sinks Early Stage Startups
Running Out of Cash Unnecessarily
I've watched startups die with product-market fit because founders
didn't manage their burn rate. They hired too fast, spent on perks
instead of essentials, confused activity with progress. The painful
truth? Most startup failures are financial management failures
dressed up as market timing problems.
Bad Founder Equity Decisions
Founders often give away too much equity too early or split it
equally when contributions aren't equal. These decisions feel right
in the moment but create resentment and cap table problems later.
Get vesting schedules in place from day one. Future you will be
grateful.
Ignoring Unit Economics
Growth means nothing if each new customer loses you money. Some
startups can afford to lose money per customer initially if there's
a clear path to profitability. But you need to know your numbers
and have a plan. Flying blind on unit economics is choosing to fail
slowly.