We Started With A Simple Question

Why do so many brilliant startup ideas run out of money before they find their footing? We spent years watching founders burn through capital on all the wrong priorities. xohecelaraalor exists because we got tired of seeing preventable financial mistakes.

Honest Numbers

Most startup finance advice feels like guesswork dressed up in spreadsheets. We show you the actual math behind burn rate, runway, and unit economics. No magic formulas—just clarity about where your money goes and why it matters.

Real Context

Generic advice doesn't work when you're bootstrapping versus venture-backed. We tailor every financial framework to your actual situation, whether you're pre-revenue or scaling past your first million.

Long-Term View

Building something sustainable means thinking past next quarter. We help founders create financial structures that support growth over years, not just months. Quick wins matter, but staying power matters more.

Our Origin

Built From Watching Founders Struggle

Back in 2019, we were part of an accelerator cohort in Brisbane. Six startups, all working on genuinely useful products. By 2021, four had shut down. Not because their ideas failed—they ran out of money making avoidable mistakes.

One founder spent 40% of their seed round on an office lease. Another hired a full engineering team before validating product-market fit. These weren't reckless people. They just didn't have frameworks for thinking through financial decisions when everything felt urgent.

We launched xohecelaraalor in early 2023 to give Australian founders the financial literacy they needed when we were starting out. Not theory from business school—practical systems that work when you're figuring things out as you go.

Who's Behind This

We're not finance theorists. Both of us have watched bank accounts hit zero and had to figure out how to keep going. That experience shapes how we teach.

Rhett Kincaid

Startup Finance Strategy Lead

Rhett spent five years in venture capital before realizing he preferred helping founders directly. He's worked through three startup failures and two exits, which taught him more about financial planning than any MBA program. When he's not breaking down cap tables, he's probably surfing at Burleigh.

Elowen Bridger

Financial Planning Specialist

Elowen built financial models for a fintech startup that scaled from 3 to 40 people in eighteen months. She knows what happens when growth outpaces planning. Now she helps founders build systems that scale before they desperately need them.

How We Work With Founders

Our programs run throughout 2025 and into 2026. We keep cohorts small because this work requires actual conversation, not just watching videos.

Start With Your Actual Situation

We don't begin with templates. First session is always about understanding where you are right now—revenue, runway, team size, growth plans. Then we build frameworks that fit your reality instead of forcing you into generic models.

Build Financial Systems That Scale

Most founders track expenses in spreadsheets until it becomes chaos. We help you set up systems that grow with you—from basic budgeting through to multi-year projections and scenario planning for different growth paths.

Make Better Capital Decisions

When should you raise money? How much runway do you actually need? What metrics matter to investors? We work through these questions with real numbers from your business, not hypothetical examples.

Ongoing Support As You Grow

Financial planning isn't a one-time project. As your startup evolves, your financial needs change. We stay involved so you have someone to call when you're making decisions that affect your runway or capital structure.